Here’s something that seems all but a guarantee: The way we purchase expensive electronics is going to change. Years after the U.S. began moving away from the carrier-based model of phone purchases, it seems as though we’re heading toward another sort of subscription model in the form of hardware as a service.
Even with that in mind, this is a strange one — though Nothing has made breaking from orthodoxy a central tenet of its existence since day one.
As we’ve known for some time, the Phone (1) wasn’t destined for the U.S. market — at least not through any traditional means. Today, however, the London-based firm announced it is available through a far less traditional route. “The United States represents a high potential market for Nothing and so the company is seeking to better understand users’ needs,” the company said in a note sent to TechCrunch.
The “Nothing OS 1.5 Beta” is a $299 program designed to help the company get a better grip on the world’s third-largest smartphone market — one that’s been notoriously difficult to crack. The price includes a Nothing phone that’s yours to keep, even after the program runs its course at the end of June.
Please note, the Phone (1)’s distributed are for testing purposes. Whilst these are final models, devices may not work with all US carriers. Since this is a Beta version of the software, users may experience some limitations. Please read the below FAQs before continuing.
Interested parties can sign up for the program starting today and save themselves ~$173 off the retail price. A little nothing for something, if you will.